ARTICLES
Here are various pieces written for Campaign, Admap, Marketing, MRS and AQR. The newest is a semiotic analysis of Corbyn and May, which Preriit has then quantified using digital media analytics. Also recommend the article comparing Nike ads in China and the US, as it identifies the distinct ways they express Just Do It, in order to align with the local cultural codes.
Corbyn and May Quantified Semiotics
How Nike adapts ‘Just Do It’ to work across cultures
How Nike adapts Just Do It across diverse cultures
Cultural analysis of Budweiser’s positioning in China and the US
How Clinton and Trump battled over American Culture Codes
The Ideal Man: cultural analysis of male Ideals across markets
The Importance of Metaphor in Qualitative Research
The vital contradictions that drive our quest for white space: Optimism as Viagra for brands
