William Landell Mills

William founded Amaranth Insight in October 2017. Prior to that he had been part of the Global Qualitative Leadership Team at Kantar TNS where he was responsible for developing the qualitative offer

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The envious Rose

The Amaranth’s flower blossoms for a very long time. There is a myth about how the Rose envied its enduring bloom. Much ‘insight’ is superficial and short-lived. Amaranth Insight combines semiotics and qual to generate the enduring insights which help brands thrive

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